CPA - small firm
Small Business Owner
CPAs, accounting professionals, and tax practitioners across the country have been BURNED by PPC and Google Ads. Many of them are completely convinced that pay-per-click marketing simply can't or won't drive a return on investment (ROI).
NOW, before you say, “PPC Does Not Work,” I want to encourage you to invest an hour of your time learning about the latest changes in Google Ads and paid search. Discover how PPC can actually be the key to almost unlimited scalability in terms of lead flow for your CPA and tax practice.
Even if you have invested thousands of dollars in PPC in the past and have gotten no return, we can assure you with the right strategy and setup (which we will be showing you on the webinar), you can get a great 3-7x ROI via paid search.
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Recognize how the Google Ads engine works. You have to understand how the AdWords auction process works if you intend to succeed with paid search—quality and relevance are the answer
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Determine the secrets to maximizing quality score to drive lower cost per click and ultimately lower cost per lead
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Give examples that you can swipe and deploy. We will share our proven winners as it relates to keywords, ad groups, text ads, and landing pages
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Define KPIs and how to track them. You should not invest a penny into AdWords or any other form of paid search without the proper tracking in place to gauge your cost per lead
Christian Jones
TaxProMarketer
CEO
[email protected]
(913) 674-5965
Christian has been working at TaxProMarketer since 2016. In that time he has had a number of roles. His current CEO role carries a wide variety of leadership responsibilities to TaxProMarketer's highly talented team, their clients and their success, and the tax and accounting industry at large. Christian's primary area of expertise is around SEO and website development.
TaxProMarketer is the tax and accounting industry’s leading digital marketing agency. TaxProMarketer offers cutting edge done-for-you digital marketing services to all stripes of professionals in the tax and accounting industry. They provide a combination of powerful and time-tested digital marketing strategies. It's Christian's privilege to lead TaxProMarketer's team, and clients and to push the tax and accounting industry forward through teaching and education.
Christian is married to Christiana. They have three kids together, Hudson, Jane, and Elsa.
- To receive CPE credit, you must register for the webinar before it starts.
- CPE is available to all eligible participants within 24 hours of each webinar.
- To receive CPE for multiple attendees, at least one person must sign up for the webinar. The post-webinar email contains a link to instructions for the proctor letter. Alternatively, you may log in to your account following the webinar and click on the MY ACCOUNT button to find a link to instructions. For paid courses, payment needs to be made for each attendee before credit will be issued.
NASBA Approved
CPAacademy.org (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.
CPAacademy.org 1685 S. Colorado Blvd, Suite #205, Denver, CO 80222
About Our Presenter
TaxProMarketer has been serving the tax and accounting industry (focusing on digital marketing) since 2007 and has established a reputation for straight talk and getting results on behalf of independent tax and accounting firms across the United States.
Our mission as a company is to help our clients increase their sales and grow their revenues as a direct result of our services. We care deeply about our clients and getting them results so that they can expand their firms, serve their clients well, and reach their business goals.
TaxProMarketer is an Inc 5000 recipient, a Keap Certified Partner, a Digital Marketer Certified Agency, and a Google Premier Partner.
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