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Free cpe webinars
Finding Your Niche and Selling to Them

FINDING YOUR NICHE AND SELLING TO THEM

Cost Free
Presentation Length 1.0 hour

Recorded DateMarch 22, 2023
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

This course will explore how to cultivate a specific niche to build traction for your business. By understanding your target audience, building a strong brand identity, and crafting a compelling digital persona, you can establish a unique edge in the market and attract and retain customers more effectively.

We will begin by defining a niche market and the benefits of cultivating a specific niche. Then, we’ll move to target audience profiling and how to identify your ideal customer by understanding your target audience's demographics, interests, pain points, and motivations. We will discuss how to conduct market research and create buyer personas.

The program will then cover how to build a brand kit that defines your brand's identity and values. This process includes choosing the right visual and verbal elements to reflect your brand's personality, including developing a logo, color palette, typography, imagery style, voice, tone, and tagline. We will discuss how to keep your brand kit consistent across all channels.

Lastly, we will outline how to craft your digital persona by creating a compelling website that reflects your brand identity and engages your audience as well as how to establish a strong social media presence that builds relationships with your audience. You will learn how to tell your brand's story through content marketing and how to optimize your website and content for search engines. The webinar will conclude with a review of the key concepts covered in the course, practical tips for implementing what you've learned, and a Q&A session.

Learning Objectives:


  • Evaluate the importance of cultivating a specific niche in building traction for your business

  • Identify your ideal customer and create buyer personas

  • Recognize how to develop a strong brand identity that reflects your values and personality

  • Describe the merits of a compelling digital persona that engages your audience and builds relationships

  • Give examples of ways to optimize your website and content for search engines to increase visibility and attract more traffic to your site

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PLEASE NOTE: ARCHIVED WEBINARS DO NOT QUALIFY FOR CPE
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Ted McRae (AccountingSuite)

AccountingSuite
Director of Marketing and Growth, Certified Prompt Engineer
[email protected]
(415) 462-5477 x303

Accountingsuite

Ted has worked in the accounting industry for the last 18 years and has helped accountants and bookkeepers grow their practices through technology.

About Our Presenter

Accountingsuite
SOFTWARE FOR STARTUPS, ENTREPRENEURS AND GROWING COMPANIES Our mission is to provide easy-to-use, no-nonsense, scalable business software for startups, entrepreneurs, and growing companies to manage their finances and day-to-day operations. Our vision for AccountingSuite is to give you, your employees and business partners easy, secure access to company information from anywhere on the planet -empowering everyone at your company with the information that often makes the difference between gaining new customers and losing them to the competition. AccountingSuite is built on the 1C:Enterprise platform that is used daily by several million users in the business and government sector. 1C:Enterprise is a very flexible and scalable platform that meets the needs of companies ranging in size from a single user to thousands of users. By utilizing the 1C cloud based platform, AccountingSuite can easily scale with you as your business grows.